This project for Arlo Goods is a journey from inception to successful product lunch in the fashion space, this project served as an excellent platform for showcasing my expertise in product design and development.

Arlo Goods was a journey of thoughtful design and holistic Product Development for many years. Arlo Goods, a brand that I founded, showcases my expertise in product design and development, branding, UX, pro-typing, branding, illustration and web design.

In my role at National Instruments, a forefront provider of hardware and software solutions for engineers and scientists, I undertook a significant project. Focused on redesigning the interface of LabVIEW, the flagship software facilitating hardware system design, testing, and deployment, the objective was to enhance user experience.

Microsoft reached out to me as a freelance Designer to help with their latest laptop launch. Leading a dynamic team, I crafted visuals, branding, and illustrations that breathed life into their new product line. This experience not only refined my design skills but also offered invaluable insights into navigating remote collaborations with diverse stakeholders both within and outside the company.

I spearheaded a transformative project with National Instruments focused on elevating the LabView software experience. LabView, a cornerstone in scientific and engineering realms, demanded a strategic overhaul. Users, dealing with substantial datasets, grappled with an outdated welcome experience and file navigation intricacies.