Creative leader blending brand design, systems thinking, and operational strategy to create thoughtful digital experiences.
§01 — Selected Work
Led product development and design for a fashion-focused product launch, guiding the project from concept through execution while balancing branding, usability, and visual storytelling.
Led visual design and illustration efforts supporting a Microsoft product launch, collaborating across teams to create cohesive branding and product storytelling.
Founded and led a lifestyle brand focused on thoughtful product development, visual identity, and digital experiences — spanning branding, UX, illustration, prototyping, and web design.
Redesigned key navigation experiences within LabVIEW to improve usability, clarity, and workflow efficiency for engineers and scientists managing complex hardware systems.
Led a redesign of the LabVIEW welcome and onboarding experience, improving navigation, usability, and workflow clarity for technical users working with large datasets.
§02 — Philosophy
I'm a creative leader focused on building thoughtful digital experiences through brand design, systems thinking, and operational strategy. My work blends creativity with structure, helping teams, products, and brands communicate clearly, scale intentionally, and create meaningful user experiences.
Visual identity, typography systems, and product storytelling that scales.
Connecting design decisions to product architecture, content models, and team workflows.
Building the rituals, tooling, and structures that let creative teams ship intentionally.
