Arlo Goods

Client
Arlo Goods
Role
Founder & Creative Director
Year
2019
Discipline
Brand, UX, Web, Prototyping
Arlo Goods

Overview

Arlo Goods was a journey of thoughtful design and holistic product development.

A brand I founded and managed for years, Arlo Goods served as an excellent platform for showcasing my expertise in product design, development, sourcing, illustration, branding, prototyping, UX, and website development.

A home goods and clothing brand, Arlo started with the idea to create textiles that were original pieces of hand-drawn artwork.

Over six years I successfully managed the entire design stack — from design to production and sourcing — and built it into a six-figure business that allowed me to grow my design skills across multiple disciplines.

Graphic Design & Branding

I actively participated in speccing projects, designing workflows, creating detailed interactions, and producing high-fidelity visuals.

This hands-on involvement empowered me to deliver cohesive and impactful designs that seamlessly integrated with the overall user experience — from logo system to packaging to the digital storefront.

Arlo Goods logo system and packaging colorways
Arlo Goods color palette specification
Arlo Goods typography and icon style guide

Illustration & Production

I created patterns, illustrations, and goods that were both visually appealing and highly functional.

Every print began as a hand-drawn original — then translated into scarves, textiles, and home goods produced with vetted manufacturing partners.

Over six years I grew our product line from 2 SKUs to over 100 products. All of which pushed my creative thinking and problem-solving skills.

Arlo Goods silk scarf on model
6yrs
Brand lifespan
100+
SKUs at peak
6-fig
Annual revenue
2→100
Product growth

Founder · Creative Director · Designer

Product Gallery

Arlo Goods product 1
Arlo Goods product 2
Arlo Goods product 3
Arlo Goods product 4
Arlo Goods product 5
Arlo Goods product 6
Arlo Goods product 7
Arlo Goods product 8
Arlo Goods product 9
Arlo Goods product 10