Microsoft Product Illustration

I was hired as a freelance Brand Designer and Illustrator in collaboration with Microsoft. This project aimed to promote the launch of their new line of Surface Laptop 5’s. Leading a dynamic team, I crafted visuals, branding, and illustrations that showcased their new product line. The project was to conceptualize and design an engaging illustration pattern to showcase their new launch while bridging Microsoft and Surface visual languages.  

Beyond design work, this project also involved managing and sourcing the development of a physical product and documenting the whole journey to use across their social media platforms. This experience not only refined my design skills but also offered invaluable insights into navigating remote collaborations with diverse stakeholders both within and outside the company.

Research & Inspiration

I delved into Microsoft Surface's brand identity, product features, and the essence of the new laptop line to align the illustration with the brand's ethos.

Conceptualization

Brainstormed and sketched multiple concepts, focusing on harmonizing colors, geometric shapes, and fluid lines to convey a sense of modernity and innovation.

Digital Iterations

Leveraged design software to refine and iterate the chosen concept, ensuring it resonated with the brand and effectively showcased the vibrant color palette.

Hand Drawn Custom Illustration

Product Development & Brand Integration

Collaborated with textile experts to seamlessly integrate the illustration onto the robe, considering texture, scale, and how the design would translate onto a three-dimensional surface. Owned entire production, costing, grading, fit process with manufacture.

Video Production

Orchestrated a video shoot capturing the process of transforming the illustration onto the robe, ensuring it was visually engaging, informative, and shareable on social media.

The design process for creating an illustration pattern for Microsoft Surface involved research, concept development, design iteration, and finalization. By working closely with the client and understanding their preferences and target audience, we were able to create a design that highlighted the new laptop colors and was versatile enough to be applied to different products. The UGC content produced from the illustration process was a successful marketing strategy, generating engagement and buzz from Microsoft Surface's social media followers. "Surface Harmony" not only delivered a visually striking illustration but also demonstrated the brand's commitment to innovation and creativity. The project successfully contributed to the launch campaign by creating a memorable visual experience for Microsoft Surface enthusiasts and fostering active engagement on social media.